As of this October, IKEA will no longer be distributing plastic bags, according to a recent press release from the compny.
Apparently, IKEA is confident that this is the right decision because, when faced with paying five cents per plastic bag, 92% of customers went without.
Wow! That's amazing.
I guess this proves that if something is free, people are less likely to question whether or not they need it, but once it costs something, they step back and think about it--even if the new cost is very small.
That makes sense. Examining the value of an item against its (financial) cost is something we do everyday, so of course we do the same with the plastic bag.
What we can glean from this: the "convenience" of a plastic bag isn't worth five cents to most Americans. Interesting.
In any case, I'm very excited to find out what happens at IKEA. When people buy something there, they'll either have to bring their own bag, buy a $.59 cloth bag, or go without a bag all together.
Will there be an uprising? Will people stop shopping at IKEA?
Or will people just learn to bring their own bags?
Photo courtesy of Substance