A November 6 Wall Street Journal article reports that Target is taking the following actions in relation to PVC plastic:
- Developing an action plan to identify PVC alternatives
- Making efforts to produce Target place mat and table linen categories nearly phthalate-free by spring
- Finding PVC alternatives for use in most toy categories for fall 2008.
Still, I find Target's initiative encouraging because it shows that when the public expresses interest in an issue, retailers will make efforts to respond to the public's demands.
With this in mind, I'm planning to write a letter to Target to show support of their actions and to encourage them to take further steps to protect the environment such as choosing better packaging and materials for Target-brand products and setting higher standards for the products they purchase from other companies.
I'll post the letter once it's sent.