Have you heard of Ethos Water?
I first learned about it while waiting for my coffee in a downtown Chicago Starbucks this morning.
It's a bottled water company that aims to "help children around the world get clean water and to raise awareness of the world water crisis." Apparently, for every bottle of the water bought, $.05 will be donated to the cause.
Sounds kind of nice, right? Helping people and all. That's good, right?
But the more I think about this product, the more I think it's the most ridiculous thing ever created.
I mean, this water is being sold in Chicago, a city on the banks of Lake Michigan, one of the largest bodies of fresh water in the world and home to 1,180 cubic miles of good-quality drinking water (can you even imagine how much water that is?). But, even though Chicagoans have huge amounts good tap water available nearly free of charge, we are for some reason spending more than $1.50 per bottle for Ethos Water .
Yep. There are 1 billion people in the world without access to clean drinking water, and instead of celebrating the fact that we are lucky enough to have potable tap water, we are buying ultra-expensive "purified" water and, in turn, implying that our tap water isn't good enough.
It's just so ridiculous.
Ethos Water, which will indeed help people without clean drinking water, is like a hypothetical slap in the face to the same people it's trying to help.
It gives me the creeps (even without considering how plastic waste plays into this).
My suggestion: if you're ever tempted to buy a bottle of Ethos water, grab a glass of tap water instead and then donate a full $1.50 towards clean drinking water. Check out the Universal Giving website to find a charity you like.