Tuesday, September 23, 2008

It's Time to Take Back the Filter

Beth at Fake Plastic Fish has been on a mission to get Brita to recycle their water filters for quite some time. A main argument: they recycle the filters in Europe; why can't they do it in North America?

Help Beth reach Brita by signing her petition at www.takebackthefilter.org.

Need convincing? Check out this simple video by a supporter of the cause, Jeph Foust.


Anonymous said...

Thanks for posting the video!


Anonymous said...

I know this is an old post, but I thought I'd let you know in case you haven't seen, Preserve, the company that makes recyclable toothbrushes and razors recycles Brita filters. They also will take #5 plastic (yogurt tubs and other plastic containers you usually can't recycle) because they make their toothbrushes out of them. While you won't necessarily have much plastic to send in for recycling, this may be useful for readers who haven't completely given up plastic yet but want to pitch in to reduce creation of new plastic.